uw ultimate 2018
the challenge
Design a logo and uniform for the University of Washington Ultimate Frisbee second team. The timeline was approximately 2 weeks.
The design should inspire excitement and elevate the team to a professional mentality.
This is an ongoing project. More artifacts will be added as the project progresses.
EXCITEMENT
Excitement dictated the design for the promotional material, which focused on showing the emotion and experience of the game. Posters and other material emphasized body language and expressions with lighting and abstract shapes
elevation
This goal dictated the jersey design. The jersey need to have the same clean design and attention to detail as professional athletic teams to make the wearer experience elevation. This was achieved using background patterns and a strong color scheme and logo.
the logo
Each year the club names itself after another club, in the form of a pun. In the 2017-2018 season, the club was renamed, 'Toast Train' after the club team, 'Ghost Train'. Combining this name with the design intentions of a soccer team, the logo was created to emulate a soccer crest.
The logo illustrates a bullet train on the tracks, with a striped background. Three stars at the bottom of the logo coupled with '2017' across the top of the logo added to the crest design. The timeline for the logo was 3-4 days.
the uniform
The uniform was also inspired by the European football style. An overall simple design with a crest on the left breast was a clean jersey at a glance. At a closer look, the jersey creates an armor like pattern with gradient diamonds with 'Washington' across the backside. The shorts follow the same simplicity principle, with a greyscale logo on the right leg and number on the left. This year the club added warmups to give the program an elevated appearance in competition. These warmups had 'Washington' on the right sleeve, number on the right breast, and a greyscale logo on the left breast. A husky, the school mascot, comes across from the right side in the background. Below are the mockups of each part of the uniform. The timeline for the uniform in total was approximately 8 days.
posters
These posters were designed to be part of the club's social media campaign to excite and energize players. The posters focused on communicating the emotion and excitement of the game by highlighting body language and expressions through dynamic shapes and lighting. The timeline for the posters was about 3 days.
