The logo for the WTA was slow to develop; its form and color scheme often changed entirely, and is to date the longest process I have encountered in any design project. The following images and captions display how the final logo was reached.

Initial ideation

Initial sketches and ideas resulting in three ideas. One, picture on the right, fused deer antlers with the title, while another used letters to form a simple mountain (left). The last was a basic footprint logo that stepped next to the title of the organization. However, the deer option was far to complex for a logo, and the footprints far too basic. The third option, mountain shaped letters, did not fit the key communication goals of 'strength' or 'tranquility', due to its thin font.

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mountains

Going back to sketching and ideation, the first and foremost communication goal for the logo was strength. This led to the idea of mountain and sun logo, two powerful symbols of nature. Below is the initial sketch of this combination, along with an illustrator version and a simplified trial version.

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adding the organization

After another revision, I determined the sun to be distracting from the mountain, a more characteristic symbol of Washington. Consequently in the iterations below, the logo involves only a mountain. Additionally a new 'tire tread' font was tested in this iteration, in the hopes it would resemble a boot tread. Finally, the designs below also depict experimentation with the letters and their placement.

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color schemes

The iterations below follow the central, overlapping placement as tried in the previous design set. This set focused on the decision of which colors to use, if the tire tread font was the correct choice, and whether the mountain should be contained within the 'W' using negative space.

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angles 

The final iteration decided on which angles the 'W' should utilize. From left to right, the angles created by the mountainside spread to all the angles of the 'W' itself, eventually creating the uniform letter displayed on the right. This process also visualizes the progression of the middle segment of the 'W', which grows even with the rest of the letter throughout the series.